7. Log files/ information provided by your browser
Each time you use the Internet, your Internet browser automatically transmits certain information, which we store in so-called log files. These are the following data that are required to display our website to you and to guarantee stability and security: IP address (Internet protocol address), date and time of the request, content of the request (specific page), access status/HTTP status code, amount of data transferred, website from which the request came, browser, operating system and its interface, language and version of the browser software. It is not possible for us to draw conclusions about individual persons on the basis of this data. This data is stored by us for technical security reasons, e.g. to prevent attacks on our web server. The legal basis for the aforementioned processing is Art. 6 para. 1 sentence 1 lit. f) GDPR (processing is necessary to safeguard the legitimate interests of the controller).
When you use our online shop, cookies are stored on your computer.
Cookies are text files containing information on the use of our website (pages visited, number of visits, visiting times, duration of stay on individual pages, browser used, operating system used, etc.), which are stored on your hard drive if you allow this via the settings of your browser. Cookies cannot execute programs or transmit viruses to your computer. The cookies we use do not store any personal data and do not allow any conclusions to be drawn about your person.
Cookies are used to make our online shop more user-friendly and effective. Cookies also serve to track the preferences of the visitors, whereby the design of our website can be optimized. This enables us to tailor the content of our online shop to your specific needs and thus improve our services for you. Our online shop uses the following types of cookies, the scope and function of which are explained below:
a) Cookies to maintain the functionality and user friendliness of the website
b) Web Analytics and Advertising Cookies/Tools
We use the following cookies and tools for the purpose of web analysis in order to analyze your use of our website and to measure the reach of our online shop. The statistics and findings obtained will enable us to improve our services and make them more interesting for you as a user. The legal basis for the use of the following web analysis cookies and tools is Art. 6 para. 1 sentence 1 lit. f) GDPR (processing is necessary to safeguard the legitimate interests of the controller).
Under the description of each tool you will find a link or instructions with which you can object to the collection of data for the analysis of your use (“opt-out”).
aa) Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc, USA (“Google”). Google Inc. is “Privacy Shield” certified (https://www.privacyshield.gov/EU-US-Framework).
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. We have activated IP anonymisation on this website (by the extension “_anonymizeIp()), so that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European EEC in order to exclude the possibility of personal references. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Opt-out: You can prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google both for Google Analytics and Google Universal Analytics, by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
bb) Google Adwords Remarketing/Conversion Tracking
Our website uses the Google Adwords service. Google AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The remarketing feature allows us to present advertisements based on the interests of users of our site on other sites within the Google display network (on Google itself, known as “Google ads”, or on other sites). As part of conversion tracking, when you click on an ad placed by Google, a cookie is placed on your computer/device. These cookies lose their validity after 30 days, contain no personal data and are therefore not used for personal identification.
You can deactivate interest-related ads on Google and interest-related Google ads on the web (within the Google display network) in your browser by activating the “Off” button at http://www.google.de/settings/ads.
c) Deleting cookies / browser settings
If you do not want websites to place cookies on your computer or mobile device, you can set your web browser to notify you before a cookie is placed.
You can also set your web browser so that all cookies or only cookies from third parties are rejected.
You can also delete cookies that have already been set at any time via your web browser settings.